FRESNO, Calif. — A humorous video that compares a home sprinkler system to living with a firefighter has won raves on YouTube and brought national attention to the Fresno Fire Department.
http://www.youtube.com/watch?v=qqIE5lnsGrw
The one-minute public service announcement produced by the department has received more than 32,000 hits in four months and has gained popularity in the past few weeks. The department has had more than 50 requests from agencies across the country to use the video as their own.
It depicts a Fresno firefighter living with a local family. The firefighter irritates the family by hogging the bathroom, taking over the kids' video games and eating more than his share of dinner. It ends with a message from Fresno fire Chief Randy Bruegman: Having sprinklers in your home is like having a firefighter living with you. "Maybe even better," he wryly concludes.
Local advertising and public relations firms say the message is effective.
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